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Connections

Connections: Ken Kaufman on the art of the jingle

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Saturday Night Live recently parodied the Cellino & Barnes jingle; meanwhile, the Atlantic Monthly says the age of the jingle is over. Our guest is the man who wrote the Cellino & Barnes jingle, so you can direct your ire toward him.

Ken Kaufman has written many such jingles, and he takes his craft seriously. We talk about the art of the jingle; the craft of the earworm; and whether he falls asleep thinking about calling 888-8888.

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Evan Dawson is the host of "Connections with Evan Dawson." He joined WXXI in January 2014 after working at 13WHAM-TV, where he served as morning news anchor. He was hired as a reporter for 13WHAM-TV in 2003 before being promoted to anchor in 2007.
Megan Mack is the executive producer of "Connections with Evan Dawson" and live/televised engagement programming.