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Nothnagle to get a name change

A well-known Rochester real estate company is now going to be known by another name.

Nothnagle Realtors, the area’s largest realtor,  is now going to be called Howard Hanna Real Estate Services.

Pittsburgh-based Howard Hanna acquired Nothnagle and RealtyUSA two years ago.

Officials with the realty companies say that the combining of the three companies under one name means that the Howard Hanna brand will be on more than 100 offices across New York State.

Howard “Hoby” Hanna, IV is president of the company. He tells WXXI News it just made sense to be more consistent in their branding.

“As we did the acquisition of Nothnagle and of Realty USA, and said we had to have one, unique brand, as opposed to multiple brands in the marketplace. We also looked at (the fact that) we are Howard Hanna everywhere else, and we are the third largest, residential real estate company and we cover 8 states, so from … being one brand, that’s why we went with the name that we carry everywhere else.”

Nothnagle currently has 28 offices around the Rochester area.

The local offices for Howard Hanna now employ about a thousand people in the Rochester area and Hanna hopes to grow that number.

Randy Gorbman is WXXI's director of news and public affairs. Randy manages the day-to-day operations of WXXI News on radio, television, and online.