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Connections: Discussing the ethics of trend journalism

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National news outlets are reporting that Starbucks' pumpkin spice latte is back for the season. It's called trend journalism and its generating free advertising for the corporate giant. Is that fair? Is it journalism?

This hour, we discuss the ethics of trend and calendar journalism and how they impact consumers and small businesses. And yes, we discuss whether pumpkin spice lattes are any good. In studio:

Evan Dawson is the host of "Connections with Evan Dawson." He joined WXXI in January 2014 after working at 13WHAM-TV, where he served as morning news anchor. He was hired as a reporter for 13WHAM-TV in 2003 before being promoted to anchor in 2007.
Megan Mack is the executive producer of "Connections with Evan Dawson" and live/televised engagement programming.
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