background_fid.jpg
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Connections: Is using CGI in advertising ethical?

Connections_News_Highlight.jpg

Some brands are using CGI in their advertising, and consumers can’t tell that the images are not real humans. Is that ethical? Will CGI define the future of advertising?

We talk to experts about this trend. Our guests:

  • Scott Malouf, attorney whose work focuses on the intersection between social media and the law
  • Anne Esse, creative director and change strategist
  • Dan Mulcahy, creative director for Bush Communications
  • Jennifer Grygiel, assistant professor of communications at Syracuse University's S.I. Newhouse School of Public Communications
Evan Dawson is the host of "Connections with Evan Dawson." He joined WXXI in January 2014 after working at 13WHAM-TV, where he served as morning news anchor. He was hired as a reporter for 13WHAM-TV in 2003 before being promoted to anchor in 2007.
Megan Mack is the executive producer of "Connections with Evan Dawson" and live/televised engagement programming.
Related Content