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WXXI Business Report: A new branding campaign for Xerox

In this week’s WXXI Business Report:

  • A new branding campaign for Xerox.
  • A medical technology company based in Sweden puts its North American HQ in downtown Rochester.
  • And RIT joins an international partnership to help develop semiconductors.

Before retiring in March 2025, Randy Gorbman was WXXI's director of news and public affairs and managed the day-to-day operations of WXXI News on radio, television, and online.