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Connections: Why more Americans are choosing wine and spirits over beer

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Research shows that when they go out for a drink, Americans – especially millennials – are more likely to order wine or cocktails over beer. Why? Many consumers say wine and spirits taste better, cost less, and are healthier.

The news has the beer industry taking on new strategies to grow and maintain its customer base. Will those strategies work? This hour, we discuss if the decline in beer consumption is a trend, if beer has a marketing problem, and what the future of the alcoholic beverage industry looks like. Our guests:

Evan Dawson is the host of "Connections with Evan Dawson." He joined WXXI in January 2014 after working at 13WHAM-TV, where he served as morning news anchor. He was hired as a reporter for 13WHAM-TV in 2003 before being promoted to anchor in 2007.
Megan Mack is the executive producer of "Connections with Evan Dawson" and live/televised engagement programming.
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