Connections: Is the Print Edition of a Newspaper Important?
A former ad executive for USA Today says it would be a "friggin' travesty" if the print edition of the newspaper dies. But USA Today editor-in-chief David Callaway said last week that the company could stop publishing a daily print newspaper as early as the next five or six years. What does that mean for the industry? In Rochester, the Democrat & Chronicle has made some changes, but appears to be stable. We'll talk about how to keep a newspaper audience, how to reach younger readers, and whether cutting the print run days is a sign of shrewdness or weakness with D&C Executive Editor Karen Magnuson.