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Bob Johnson Auto Group acquires Dorschel Automotive

There’s another major merger in the local automotive world.

On Tuesday, it was announced that the Bob Johnson Auto Group is acquiring all nine Dorschel Automotive Group locations on West Henrietta Road, adding nine new brands – Toyota, Nissan, Kia, Lexus, Infiniti, Maserati, VW, Mini Cooper and Alfa Romeo – to the company's portfolio.

The Bob Johnson Auto Group said this acquisition, which includes several luxury brands, further cements the company’s position as one of the largest family-owned dealership groups in the U.S., serving
Greater Rochester, central and northern New York consumers at 17  locations.

Prior to the Dorschel purchase, Bob Johnson Group had Chevrolet, Buick, GMC, Cadillac, Ford, Chrysler, Dodge, Jeep, Ram, Mazda and Volkswagen brands. It is one of the largest Chevy dealers in the U.S. and the company says it sells more GM vehicles than any other dealer in New York State.

The Bob Johnson Auto Group has retained all Dorschel employees and now employs more than 1,200 people. They have also announced more than 50 job openings in all positions. 

The Dorschel Group, a family-owned business under the leadership of Rick Dorschel, was founded in the 1940s by John Dorschel.

In a statement, Rick Dorschel said “after 74 years on the Rochester automotive scene, the Dorschel family is exiting the car business, having sold our company and facilities to the Bob Johnson Auto Group. It is with deep gratitude that the Dorschel family thanks all of our staff (past and present), customers, vendors, and the Rochester community at large, for their loyalty, consideration, support and friendship for three-quarters of a century.”

Randy Gorbman is WXXI's director of news and public affairs. Randy manages the day-to-day operations of WXXI News on radio, television, and online.