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Macy's closing Marketplace Mall location

A well-known retailer is closing one of its department stores in Henrietta.

The retailer announced the closure of 68 stores, part of the approximate 100 closings Macys announced last summer.  The company says the restructuring is necessary to come up with new strategies to gain market share and deal with declining traffic in its stores.

Wilmorite, the company that owns Marketplace Mall, has been in the process of changing the mall over to an outlet concept. Mall manager Mike Wilmot says Macy's does have a discount brand, but now it looks like that won't be coming here.

“They do have an outlet concept that they were thinking about. I know when we first announced it, so they were looking into that, but they were also looking into closing 100 stores in 2017, and that was all being based on sales levels."

An official with Wilmorite, Dennis Wilmot, issued a statement saying that while they can't say what will happen with the Macy's building, the efforts to transform the mall into a super-regional outlet shopping destination will continue

77 people work at the Macy’s at Marketplace. That store will close this year.

Macy’s still has stores at Greece Ridge and Eastview Malls. Senior Vice President of Leasing and Development for the Wilmorite Management Group, Dennis Wilmot issued this statement:

Today's announcement by Macy's regarding the store in Henrietta is a reflection of the rapidly changing landscape of retail.  While we cannot comment on the plans for the Macy's parcel, our ongoing efforts to transform the Marketplace into a super-regional outlet shopping destination will continue.  It is fortunate that our efforts commenced well before this announcement. 

Randy Gorbman is WXXI's director of news and public affairs. Randy manages the day-to-day operations of WXXI News on radio, television, and online.