A new report finds that the wine industry is in real danger – and that’s because it’s largely failed to attract new, young adult consumers. The report describes a “tipping point,” and concludes that the industry had long expected millennials to take the place of baby boomer wine buyers. And that hasn’t happened.
Our guests discuss what this means for the Finger Lakes wine industry, and how wine can push its way back into demand. Our guests:
- Joe Roberts, journalist and author of the 1WineDude website
- Bob Madill, wine industry liaison for the Finger Lakes Wine Alliance
- August Deimel, winemaker for Keuka Spring Vineyards
