Perhaps the single most successful marketing experiment in the last 10 years in this country is an independent baseball team that features dance parties at home plate and a player who bats while standing on stilts.
The Savannah Bananas are often compared to the Harlem Globetrotters, but owner Jesse Cole says there are key differences.
He wants to build a fanbase of one billion people, and so Cole says he keeps the team affordable: jerseys, hats, even tickets to games. Cole has turned down mega-million-dollar offers to sell the team.
So we wondered: is this an example of conscious capitalism? Or is it something else? The founder of the Rochester chapter of Conscious Capitalism examines the case for us.
Our guest:
- Andrew Brady, founder of the Rochester chapter of Conscious Capitalism
