How BLOOM Roc is working to ensure the legal cannabis industry is open to everyone

By Evan Dawson,

Published January 29, 2024 at 2:29 PM EST

Five people sit around a table in a radio studio: (foreground) Jeffrey Medford, Precious Brown, (background) Edwin Spencer, Chad Anderson, and (right) Evan Dawson — (foreground) Jeffrey Medford, Precious Brown, (background) Edwin Spencer, and Chad Anderson on "Connections with Evan Dawson" on Monday, January 29, 2024

A smiling man with short dark hair wearing a blue button-down shirt and a grey blazer. He is holding a pair of eyeglasses. The word "Connections" appears on the left side of the photo in vertical letters.

A new coalition has formed with the mission of making sure the legal cannabis industry is open to everyone.

Six groups united this past fall to create BLOOM ROC; the acronym stands for Blossoming Leaders of Our Cannabis Market. Marijuana legalization has not taken off with the speed and fluidity that lawmakers had intended several years ago, but they're hoping 2024 is the year that the marketplace opens up.

Our guests discuss who has a foot in the door -- and how to get in.

In studio:

Precious Brown, co-executive director and director of industry partnerships for BLOOM Roc
Edwin Spencer, co-executive director and director of community and economic development for BLOOM Roc
Chad Anderson, director of business development for BLOOM Roc
Jeffrey Medford, director of community engagement for BLOOM Roc