Museum of Play coming to Rochester's airport

Feb 14, 2018

Rendering of play zone at Rochester's airport
Credit The Strong

A new partnership will bring some of what the Strong Museum of Play is famous for to the Greater Rochester International Airport.

The all-ages play zones will highlight the Strong’s National Toy Hall of Fame in concourse A, and its World Video Game Hall of Fame near Concourse B.

Strong President and CEO Steve Dubnik says the airport is the gateway to the community, and this will provide travelers from far and wide a dynamic airport experience.

“Who doesn’t like to pick up a game or something either on the phone or now they get a chance to do it in a larger environment and interact with other people around them, too and create a social environment,” he said.

Ceremonial signing of partnership between Monroe County and The Strong
Credit Alex Crichton

Dubnick says anytime you have the opportunity to play, it makes life better.

The interactive exhibits are part of the ongoing $79 million dollar Airport Revitalization Project.

County Executive Cheryl Dinolfo says the play zones will highlight the Strong as a potential tourism destination, and will be attractive to travelers of all ages.

“You know you’re waiting for your flight to depart, you have a little bit of time, you can experience the joy of play, with your kids.  But no matter what age you are, experience it right here at the airport,” she said.

Dinolfo says through these exhibits, travelers can get to know Rochester and experience the excitement of the region even before they leave the airport.

She says it will be great for tourism, the economy, jobs and economic development.

Construction starts in June and is expected to be finished by the fall.

Here's the County Executive talking about the new partnerships with one of the top attractions in Monroe County:

Strong President and CEO Steve Dubnik says the airport is the gateway to this community: