The campaign to "End the R-Word" marches into 2018. It's the tenth year for the effort that began as a way to highlight the pejorative and common use of the word "retard."

This year's campaign has a special focus on recognizing the disparities faced by people with intellectual and developmental disabilities, especially in the fields of health care, housing, employment, and access to social opportunities. Our guests:

The annual push to "End the R-Word" is back on. Is it working? Last year, a comedian in a Showtime special delivered a deeply insulting rant about people with mental disabilities. The term still comes up on occasion in pop culture.

We check in with our guests:

Coming up on this week's Need to Know Rochester - we learn about a movement throughout our community and the country to put an end to the R-word. Also on the show, the final installment of WXXI's Schools for South Sudan series. Get updates on work being done right now by Rochester-based nonprofits in the world's youngest nation to help bring stability and educational opportunities for kids.

Watch this Thursday at 8pm on WXXI-TV, Channel 21.1 and Cable 11 or 1221.