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Rochester receives first shipment of baby formula from state price gouging settlement

More than 3,000 cans of baby formula stocked inside Foodlink warehouse.
Racquel Stephen
/
WXXI
More than 3,000 cans of baby formula stocked inside Foodlink warehouse.

Rochester was the first stop on New York State Attorney General Letitia James’s baby formula distribution tour.

James delivered 3,300 cans of baby formula on Tuesday to Foodlink to be given to families in need. The large amount of formula is the result of a settlement between the state and two companies, Marine Park Distribution and Formula Depot.

Officials said the companies engaged in illegal price gouging during the nationwide formula shortage in 2022. They were selling formula at almost three times the standard retail price.

“It was really all about profit over people and profit over babies who desperately needed this formula,” James said.

New York State Attorney General Letitia James delivers 3,300 cans of baby formula to Rochester. The supply was the result of a settlement won against Marine Park and Formula Depot for price gouging in 2022.
Racquel Stephen
/
WXXI
New York State Attorney General Letitia James delivers 3,300 cans of baby formula to Rochester. The supply was the result of a settlement won against Marine Park and Formula Depot for price gouging in 2022.

The Office of the Attorney General secured a total of $675,000 worth of baby formula through the settlement. Rochester received a fifth of that. Foodlink will use its community partners, like Healthy Baby Network, to help distribute the formula to families.

“It's going to alleviate some stress on families,” said Sherita Bullock, president and CEO of Healthy Baby Network. “It's important to happen this time of year when parents are stretching to meet other household needs and to provide gifts and toys and fun things for their families and for their children.”

James said the shipments will be distributed statewide by November 2025.

Racquel Stephen is WXXI's health, equity and community reporter and producer. She holds a bachelor's degree in English literature from the University of Rochester and a master's degree in broadcasting and digital journalism from the S.I. Newhouse School of Public Communications at Syracuse University.