(AP & WXXI News) Consumer research and TV ratings firm Nielsen is buying market research firm Harris Interactive, a Rochester-based company, for about $116.6 million.
Harris Interactive says Nielsen agreed to pay $2 per share, but the price may change. The per-share amount is 4 percent below Harris Interactive Inc.'s $2.08 Friday closing price.
Harris Interactive CEO Al Angrisani said in a statement on Monday that the company chose the Nielsen transaction after a review of its strategic options that started earlier this year. Harris Interactive's board unanimously approved the deal.
The transaction is expected to close in the first quarter.
