Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Rochester Chamber unveils new logo & website improvements

The Greater Rochester Chamber of Commerce is unveiling a new logo and digital platform.

The organization said that the brand makeover comes at a time when the Chamber is deeply involved in efforts to help its 1,300 members deal with post-pandemic growth and recovery.

“Greater Rochester Chamber of Commerce is a 134-year-old organization that has continuously evolved to provide Greater Rochester and Finger Lakes businesses with the information and resources they need to succeed in an increasingly fast-paced world,” said Bob Duffy, Greater Rochester Chamber President & CEO. “Our new brand identity and online tools are a continuation of that forward momentum and dedication to our members, partners, and community.”

The new Chamber logo includes the colors gold, green, and blue which the organization said symbolizes the resources of Rochester and the Finger Lakes, and “a vision of shared prosperity for all.”

Chamber officials said that the redesigned website features increased directory functionality, streamlined virtual event registration, and customizable communications preferences.

Randy Gorbman is WXXI's director of news and public affairs. Randy manages the day-to-day operations of WXXI News on radio, television, and online.