Frontier Field is getting a new name.
The stadium has been known as Frontier since it opened in 1996. But come next season, Rochester Red Wings fans could be welcomed to Innovative Field.
Henrietta-based Innovative Solutions is seeking to take over the sponsorship. Monroe County Executive Adam Bello wrote to legislators on Monday, seeking permission to amend the contract.
Innovative Solutions is a growing company, founded in 1989, providing managed cloud services, consulting and other technology support. Frontier emerged from Chapter 11 bankruptcy last year.
The naming rights agreement was renewed in 2015. Frontier agreed to a 10-year extension, to expire in November 2025.
That agreement had Frontier paying $275,000 in year one, with payments to increase annually by a market-based formula. Those payments were to be offset by the county paying Frontier to provide free wi-fi in the stadium for fans.
The current rate is $298,000, according to the county.
Details of the amended agreement were not immediately released.
In a memo to legislators, Bello said Innovative Solutions would be added to the contract and take over “many of the rights and responsibilities.” The county would “continue to receive all revenue originally contemplated under the naming rights agreement,” Bello wrote.
Frontier and Innovative Solutions approached the county together, with support from the Rochester Red Wings, officials said. Little would change beyond the name. The companies would share costs of signage changes. Wi-fi service also would be maintained.
The change is not expected to face resistance in the Legislature.
