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Xerox's CEO Outlines Growth Strategy

Xerox Corp.

Xerox's CEO says the company is on sound financial footing, but also has find ways to make the business more profitable.

Ursula Burns made at the annual meeting Tuesday in Connecticut.

Burns said that the company has seen benefits from its services and technology businesses and is committed to growing revenues and earnings.

She also acknowledged that the company has some work to do in terms of improving operating margins. Burns says Xerox is tacking that challenge by doing things like sharing talent between its services and technology businesses and also bringing in some new management.

Burns also referred to the early days of Xerox, and noted that from the beginning, the company’s purpose was never about making copies, it was about making it easier to share information.

“Chester Carlson, the man who invented Xerography 75 years ago, said as much when he described his goal, which was to make office work a little simpler, a little less tedious and a little more productive.”

Burns also reaffirmed four strategic priorities for Xerox, including growing sales in the services business, generating profits, strengthening its portfolio and supporting Xerox’s customers and employees.

Randy Gorbman is WXXI's director of news and public affairs. Randy manages the day-to-day operations of WXXI News on radio, television, and online.