Advocates for recreational cannabis say it will be a money-maker for New York and an opportunity to launch new business, small and large. It’s estimated that legalizing weed in New York could generate more than $1.7 billion in sales each year. WXXI’s Hélène Biandudi Hofer met two local entrepreneurs of color who see a legal weed industry as not only a chance to make money, but to also educate and destigmatize cannabis. However, they question if the so-called “green rush” will be equitable and benefit those targeted by the war on drugs. Rochester’s Roc NORML weighs in on this issue and shares how they’re working with legislators to ensure equal access to the cannabis industry.