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Thousands gather for Rochester's annual Pride celebration

Excellus BlueCross BlueShield parade participants walk down the street with pride flags during the Pride parade and festival in Rochester on Saturday, July 19, 2025.
Natasha Kaiser
/
WXXI
Excellus BlueCross BlueShield parade participants walk down the street with pride flags during the Pride parade and festival in Rochester on Saturday, July 19, 2025.

Thousands turned out this weekend for Rochester’s annual Pride parade and festival, filling South Avenue and Highland Park with energy and celebration.

Over 200 groups marched in the parade, cheered by enthusiastic crowds waving rainbow flags and dancing along to music.

Rochester Pride-2
Natasha Kaiser
/
WXXI News
The Harley School parade participants pass out pride flags during the Pride parade and festival in Rochester on Saturday, July 19, 2025.

Janah Autovino, who attended with her family, described the emotional impact of the event.

“It was just so moving," she said. "Just, like, the happiness. It's just pure joy here. And I teared up at one point.”

Thirteen-year-old Maria Lancer was among many surprised by the huge turnout.

“I thought it would be, like, half the amount of people that showed up."

The event wrapped up with a festival in Highland Park, where attendees enjoyed live performances, vendor booths, food trucks, and community resources.

Rochester Pride-8
Natasha Kaiser
/
WXXI
Festival-goers get their hair braided during the Pride parade and festival in Rochester on Saturday, July 19, 2025.

Many attendees appreciated the opportunity to relax and be themselves.

“Pride means being myself without worrying about being judged or just making friends and meeting people who are just like me," said Kai Bourne, who was marching with Heritage Christian Services.

For returning attendee Jen Schlumpf, Pride carries a simple yet powerful message.

“Pride means celebrating love, loving everybody, and just not judging anybody for who they are or who they love," she said.

The day also offered reassurance, which can be particularly meaningful to those exploring their identities. That's according to Loren Montrallo, an attendee who hopes Pride encourages those who have been hesitant to come out as LGBTQ+ to feel the unconditional love exuding from the community.

“I think it's so important that people who may be afraid to come out can see that it does get better," he said. "And that when you come out, there's a huge, warm welcome waiting for you, no matter when you come out in life."

Rochester Pride takes place each July, continuing a tradition that started with the city's first Pride picnic back in July 1972.

Jasmin Singer is the host of WXXI’s Weekend Edition and Environmental Connections, as well as a guest host for Morning Edition, All Things Considered, and Connections.