roc the riverway

Noelle E. C. Evans | WXXI News

Mayor Lovely Warren joined state and local officials Thursday to break ground for a ROC the Riverway project at the Rundel Memorial Library.

The $8.1 million North Terrace initiative is one of 30 projects planned for both shores of the Genesee River.

Warren said the overall initiative is an effort to help unify the city.

“ROC the Riverway is bringing our city together around our most precious asset, the mighty Genesee River,” she said. 

James Brown WXXI

A summer event series is coming to the Genesee Brewery, representatives from the state, the city and the brewery said Tuesday.

Genesee Brewery’s Mary Beth Popp said the events are an expansion of last year’s popular ROC the Falls event, which featured live music and drew more than 3,000 people. She also said it’s a sign of the brewery’s investment in northeast Rochester and its commitment to the Genesee River.

Governor Cuomo recently announced 13 projects he says will transform the Genesee River waterfront. The projects are part of the ROC the Riverway initiative, which aims to revitalize Rochester’s underutilized waterfront space.

This hour, we get an update on the initiative and its potential impact on tourism and economic investment in our area. We also take a deep dive into the projects the governor selected for state funding. In studio:

  • Anne Kress, co-chair of the ROC the Riverway Advisory Panel and president of Monroe Community College
  • Alex Yudelson, chief of staff for the City of Rochester
  • Shawn Dunwoody, member of the ROC the Riverway Advisory Panel, and local artist and entrepreneur

This hour, we get an update on the EcoDistrict -- Greentopia's green vision for High Falls and the surrounding area. We discuss a series of new projects designed to increase biodiversity and walkability in the area, as well as the impact environmental education can have in urban design.

Our guests:

  • Lisa Baron, board chair for Greentopia
  • Pamela Reed Sanchez, president and CEO of the Seneca Park Zoo Society
  • Rachel Walsh, EcoDistrict program director at Greentopia