WXXI AM News

radio

How can public radio attract younger audiences that will stay with the medium for...well, for life? That's a question with no single, easy answer, but addressing it is vital to public radio's future.

We explore the research about millennial media consumption, as well as ways to connect. And we discuss the difference between "skim" and "dive," and how it relates to listening habits. Our guests:

In the first part of the show, we talk with Scott Waldman of Capital about his story on a fracking study commissioned by the Cuomo Administration. The study was meant to find the impact fracking had on the state's drinking water, but the spotlight is now on how administration officials had a hand in editing and delaying the study. 

Then we talk with Peter King of CBS News and WXXI's Scott Fybush.  King, or rather Peter King Steinhaus, may be familiar with some as he spent some time on the airwaves of Rochester and Syracuse. He and his brother, Rick Sommers Steinhaus, have written a book on this history of Ithaca Radio, where some of the most influential leaders of the broadcast industry, including Peter and Rick, got their start. Both are Ithaca College alumns and will sign copies of his books on Thursday at the Bill Gray's on Penfield Road from 11:30 a.m. to 1:30 p.m.