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The Rochester area is in the midst of a creative revolution. The problem that remains is how to monetize that revolution.  

People who create original and passionate content, including writers, painters, directors, and photographers, are often referred to as “creatives” for short. And the Rochester area has no shortage of them.

Often, though, they are forced to become creative in the next step of the process beyond crafting a work: how they make money from their creations.