The Salvation Army of Greater Rochester has kicked off its annual Red Kettle Christmas Campaign.
Officials gathered at Marketplace Mall to ring in the event.
But more are people shopping on line these days, and Director of Monroe County Operations for the Salvation Army, Major Douglas Hart, says that is having an impact.
“Absolutely, and it’s making us think of the future, too. We need to plan for other avenues of giving. We do have online giving,” he said.