A Brooklyn-based nonprofit is using billboards to display art rather than ads around the country, and they’ve added a piece in Rochester.
Travis Rix is the co-founder and executive director of SaveArtSpace, and says the idea sprung from seeing billboards go up over murals around his neighborhood in New York City.
"These billboards and other advertisement spaces are in the public space, so we believe everyone should have a voice as to what goes on these public platforms."
SaveArtSpace is a donation-based organization, and Rix says they use that money to lease the billboards for artwork nationwide.
He says any artist, at any age or skill level, can submit art with a small application fee to be a part of the project.