Wegmans is experimenting with new, heartier produce, and new ways of growing it, on over 200 acres of organic farmland and orchards, and they plan to pass that knowledge on to local farmers.
On the top of a hill, on a plot overlooking Canandaigua Lake, Wegmans Organic Farm and Orchard is growing 1800 cherry tomato plants. Some varieties are more popular than others.
Nate August, the farm's manager, pulls at a golf-ball sized Sakura tomato. He says customers haven't been wild about these bigger varieties. Turn out, people like tinier tomatoes.