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WATCH: Creating Work Cultures That Suit the Millennial Generation

May 23, 2016

Credit SHUTTERSTOCK

It’s all the rage right now in the media and discussion forums to talk about how to ‘engage’ millennials in the work place. The focus is often on capitalizing on their strengths and abilities – while at the same time embracing viewpoints and approaches that might be different from their co-workers who represent other generations. Millennials currently make up 25% of the U.S. population and statistics show that by the year 2025 these young professionals will make up 75% of the workforce. But some leaders and young professionals themselves have spoken out, saying that the so called struggle to engage millennials is the wrong way to look at it. They say that, instead, we should look at attracting, motivating and keeping that generation around.

Watch this Need to Know interview with Heidi Zimmer-Meyer, President of the Rochester Downtown Development Corporation, Ana Liss, Managing Director of Business Development at Greater Rochester Enterprise, Seth Eshelman, Founder of Staach Inc. and André Primus, Founder and Director of Roc Share.