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Visitors Association hires new President and CEO

www.people.rit.edu

The Greater Rochester Visitors Association has named Don Jeffries its new President and CEO.  Jeffries is the former CEO of the Rochester Broadway Theater League. He takes over the new position on January 15. Jeffries says he will tap into the many businesses located in the Rochester area, whose employees' professional and trade association meetings and conventions can be held here. Jeffries says between the Riverside Convention Center, museums, festivals, restaurants, Finger Lakes and the people, Rochester is a great destination for convention-goers, and a much better bargain than many other major metropolitan areas.

Beth Adams joined WXXI as host of Morning Edition in 2012 after a more than two-decade radio career. She was the longtime host of the WHAM Morning News in Rochester. Her career also took her from radio stations in Elmira, New York, to Miami, Florida.