Apr 19, 2017

In the midst of deep political and social division, Twitter users in Rochester can all agree on at least one thing:

#ROC is our hashtag.

On Monday, a nonprofit group called America First Policies announced a continued push to repeal the Affordable Care Act, also known as Obamacare, and started using the hashtag #ROC to spread their message on social media.

The acronym is supposed to stand for Repeal Obamacare Caucus, or just Repeal ObamaCare.

Twitter users from Rochester immediately caught on, and started fighting to reclaim their unofficial digital trademark.

A few users got political...

...or just silly.

These two couldn't pass up an opportunity to draw attention to a couple of Rochester's most famous residents.

It turned into an all-out #ROC love fest.

(Even this WXXI Reporter couldn't resist joining the fun.)

#ROC Twitter FTW.