In the midst of deep political and social division, Twitter users in Rochester can all agree on at least one thing:
#ROC is our hashtag.
On Monday, a nonprofit group called America First Policies announced a continued push to repeal the Affordable Care Act, also known as Obamacare, and started using the hashtag #ROC to spread their message on social media.
— AmericaFirstPolicies (@AmericaFirstPol) April 18, 2017
The acronym is supposed to stand for Repeal Obamacare Caucus, or just Repeal ObamaCare.
Twitter users from Rochester immediately caught on, and started fighting to reclaim their unofficial digital trademark.
— Jim Marchetti (@jimmarchetti) April 18, 2017
Things Rochester has lost. Kodak Bonus Time sales, Gold Circle and our hashtag apparently #ROC
— GBHOFFICIAL (@drink4drink) April 18, 2017
— Jack Feerick (@JackFeerick) April 18, 2017
A few users got political...
— Scott Fairbanks (@Sxottlan) April 19, 2017
The best part about the GOP trying to co-opt #roc is that they picked the hashtag of a liberal sanctuary city
— Coachela (@akachela) April 19, 2017
...or just silly.
— DragonFlyEye (@dragonflyeye) April 18, 2017
— Lonely M l y (@MedleyCentre) April 19, 2017
These two couldn't pass up an opportunity to draw attention to a couple of Rochester's most famous residents.
— Ginny Maier (@Vbmaier) April 18, 2017
— Nick Heberle (@nick_heberle) April 18, 2017
It turned into an all-out #ROC love fest.
— Murphypop (@kawaiinot) April 18, 2017
I rarely hashtag, but this is a good reason. #ROC is about lilacs, garbage plates, beer, fast ferries and yes, Rusted Root.
— Vexed Patriach (@VexedPatriarch) April 18, 2017
— Mango (@Mango1531) April 19, 2017
— Jes Karakashian (@JesDKArt) April 18, 2017
— James Battaglia (@JamBatt) April 19, 2017
(Even this WXXI Reporter couldn't resist joining the fun.)
— Veronica Volk (@volkveronica) April 18, 2017
#ROC Twitter FTW.