WXXI AM News

Kodak teams up on branding deal with skateboard company

Aug 24, 2017

Credit provided photo

Kodak is teaming up with a California skateboard company.  The Rochester company is working with Girl Skateboard Co. on a new product line centered around the Kodak brand.

The new collection includes skateboards, wheels and apparel featuring Kodak color schemes, film stocks, and logos mixed with the Girl Skateboard company’s logo and branding.

“The Kodak brand continues to resonate with people across the world,” said Brian Cruz, Vice-President and General Manager, Consumer Products, Kodak. “The skateboarding community is no exception. In fact, skateboarders have embraced Kodak film over the years, and we are excited to help create a line of gear and clothing that captures their love of the brand.”

The two companies say that they are also looking forward to the release of a new film shot on Kodak 8mm film. It features skate parks, campsites and the Girl Skateboard team on their road trip from Seattle down to San Francisco.