Kodak officials say they are hearing a lot of buzz at this week's Consumer Electronics Show in Las Vegas about their announcement they will be bringing back the Super 8 Camera. That's a film camera that was put into production 50 years ago, and hasn't been made since the early 1980s.
But the film is still made at the Eastman Business Park, and the company figures demand for it will increase with this new camera that has some of the features of the original, but also incorporates digital capabilities.
Kodak Chief Marketing Officer Steve Overman says there are emerging trends among millennials that involve older technologies, such as vinyl records.
"We realize that film falls right into the sweet spot of this analog renaissance, and Super 8 film, specifically, has long been the gateway for creative storytellers to experience film for the first time."
Overman says it's not been decided yet where the actual camera will be manufactured. But he says the fact the film is still made in Rochester is an important connection for Kodak.
"Increasingly consumers care about authenticity from the brands that they are loyal to and that they buy and the Rochester legacy of Kodak is something we're going to be celebrating, it's very much a part of this Super 8 renaissance."
One version of the camera is expected to be out later this year, with another model coming out next year.
