A west coast company was looking to expand, and narrowed their list of cities down to Dallas, Portland, Pittsburgh, Toronto, and... Rochester. Ultimately, they chose Rochester.
We examine the process this company used to make their decision; they found that top-sized cities were generally very expensive, and Rochester offered some advantages that other cities didn't have. Our guests:
- Mark Oney, senior vice president at Employee Channel, Inc.
- Richard Glaser, co-founder of RocGrowth