WXXI AM News

Connections: Ken Kaufman on the art of the jingle

Aug 14, 2019

Saturday Night Live recently parodied the Cellino & Barnes jingle; meanwhile, the Atlantic Monthly says the age of the jingle is over. Our guest is the man who wrote the Cellino & Barnes jingle, so you can direct your ire toward him.

Ken Kaufman has written many such jingles, and he takes his craft seriously. We talk about the art of the jingle; the craft of the earworm; and whether he falls asleep thinking about calling 888-8888.

Tags: