WXXI AM News

Connections: Building Younger Public Radio Audiences

Aug 16, 2016

How can public radio attract younger audiences that will stay with the medium for...well, for life? That's a question with no single, easy answer, but addressing it is vital to public radio's future.

We explore the research about millennial media consumption, as well as ways to connect. And we discuss the difference between "skim" and "dive," and how it relates to listening habits. Our guests: