Two new surveys indicate things may be looking up in the Rochester region.
Siena Research Institute lists the Rochester metro as leading the pack when it comes to overall, current and future confidence in their latest quarterly survey.
And a new Rochester Business Alliance survey indicates 30% of respondents feel business conditions in Rochester are "good or very good," up from 24% in November, and up from a low of only 7% in May of 2009.
Dr. Don Levy, director at Siena Research Institute says the next step is translating that cautious optimism into hiring, and expanding into new markets, rather than just cutting costs.
Levy says people are feeling considerably better about their willingness to spend, but he adds, even in Rochester where confidence is the highest, there's still more pessimism than optimism among consumers.
