WXXI AM News

Coming Up On Connections: Wednesday, March 2nd

Mar 2, 2016

Credit Library of Congress

First hour: Why do we believe, or want to believe, in hoaxes?

Second hour: Evaluating the 2016 Super Bowl ads and the changing face of advertising

The expression, "I saw it with my own eyes," conveys a level of truth, but is seeing always believing? University of Rochester professor Joan Saab is researching visual hoaxes from the 19th century and why people are willing to suspend their disbelief. We'll talk about why the "petrified man" -- also known as the Cardiff Giant -- and the bat-like people and unicorns of the Great Moon Hoax captured the imaginations of people around the world even after it was clear the stories were not true. Also, you may have noticed that Thomas Jefferson has been quoted frequently by politicians, but in many cases, the quotes are misattributed. We'll explore the relationship between hearing or reading and believing by looking at the use of spurious quotes. Our guests:

  • Joan Saab, associate professor of art history and visual and cultural studies at the University of Rochester
  • Anna Berkes, research librarian at the Jefferson Library at Monticello

It has been nearly one month since Super Bowl 50. Which commercials do you remember? At $5 million for 30 seconds of airtime, is a Super Bowl ad still worth the price? Our panel of advertising experts discusses that question, as well as new trends in the industry. We'll also look at this year's winners and losers, and what goes into creating a successful spot. Our guests:

  • Mark Stone, managing partner and chief creative officer at Dixon Schwabl
  • Tina Clark, manager of digital and social media strategy at Roberts Communications
  • Kent Joshpe, co-owner and creative director for Antithesis Advertising
  • Kevin O’Neill, professor of advertising at Syracuse University’s S.I. Newhouse School of Public Communications