WATCH: Bridging A Gap Through The Airwaves
Rochester’s first 24-hour Spanish radio station will be celebrating its first birthday in a few weeks. Poder 97.1 FM hit the airwaves last November with the goal of reaching dual-language audiences through music, educational programming, and everyday life tips. So how is this station, owned and operated by Rochester’s Ibero-American Action League reaching a growing demographic and using culture to bring diverse audiences together? We learn more on this edition of Need to Know.