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Proposals sought for Bull's Head street redesign along West Main

development plan crop
Provided
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City of Rochester
A street redesign concept for the Bull's Head redevelopment project.

City officials are seeking proposals on a potentially major street redesign at the center of the Bull's Head redevelopment project.

The focus is on West Main Street — specifically around St. Mary’s Medical Campus, where West Main splits into West Avenue, Chili Avenue and York Street, and Genesee Street ends.

It’s a rather messy concoction today.

But the city is committing nearly $13 million to realign the split and extend Genesee across Main, creating a new intersection with Brown Street. More broadly, the overhaul would seek to make the expanse of asphalt more pedestrian- and bicycle-friendly.

The city wants to remake the area into more of a gateway into the city — with shops, offices and housing.

Proposals for the street redesign are due in December. The city expects to select a firm next spring, spend the next two years on design and begin construction in early 2026.

Brian Sharp is WXXI's investigations and enterprise editor. He also reports on business and development in the area. He has been covering Rochester since 2005. His journalism career spans nearly three decades.