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"Healing Soles" Intended to Raise Awareness about Child Abuse

The strong museum is usually full of kids screaming and playing, but it's especially powerful as the background noise of a press conference about child abuse awareness.

On display at the Strong Museum is a series of murals covered in tiny shoes. The shoes are meant to represent the 125 children evaluated for abuse each month at Bivona Child Advocacy Center.

Anna Potter is the Director of Programs and Services. She says this campaign is about moving away from numbers on a page, and making this issue real.

"So you look at the shoes on this display and say, how big is that foot and how easily can they be manipulated? And then you look at them and say -- how can you not say, we have got to protect them."

The exhibit is a collaborative effort with the Ad Council of Rochester to raise awareness for child abuse prevention month, and it's one of several campaigns that show rather than tell. Bivona is also encouraging people to use blue light blubs as part of the Be Brave Be Blue movement, and they're also planting hundreds of blue pinwheels outside the advocacy center to represent the 1,500 children evaluated every year.

Veronica Volk is a senior editor and producer for WXXI News.