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Open Enrollment Begins With 'Window Shopping'

The second year of open enrollment for health insurance in both state and federal exchanges begins Saturday.

U.S. Health and Human Services opened early with a new “window-shopping” feature.

Jessica Kendall, the Director of the Enrollment Assister Network for FamiliesUSA, says the changes intend to make the process of purchasing health insurance easier.

"Consumers want to find the plan that fits their budget and they want to know what coverage will actually be. We know that window shopping plays a vital role in the consumer experience."

Experts nationwide speculate attracting people to open enrollment this time will be more challenging.

Directors of the New York health exchange plan to use social media and text message updates to reach more young people without insurance.

Open enrollment runs from November 15th through February 15th.

WXXI has links to health insurance resources at