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Connections: What makes political ads effective?


What makes a political ad effective? A recent ad endorsing Democrat David Brill for Congress in Arizona has gone viral. It features a series of testimonials from voters who say Brill’s opponent, Republican Congressman Paul Gosar, won’t work for his constituents. Here’s the catch: those voters are Gosar’s siblings.

The ad has garnered a lot of attention, and is one of several that has sparked conversations about how to engage voters. This hour, our panel weighs in on political ads: what works, what doesn’t, and which ads stand out and why. In studio:

  • Adrian Hale, activist, veteran, and senior manager of workforce development/economic development and education initiatives at the Greater Rochester Chamber of Commerce
  • Don Riley, vice president of Mark IV Enterprises