Those behind a proposal to put a performing arts center and residential tower at Parcel 5 say it will be an economic engine for downtown.
"Years ago in Rochester, we built Midtown, and that changed for many years how people perceived downtown. This is the next step and it's going to reinvigorate downtown Rochester,"
said Arnie Rothschild, Board Chair and CEO with the Rochester Broadway Theatre League.
He and Morgan Communities CEO Bob Morgan outlined their plan for a new theater and residential tower at today's Rochester Rotary Club Luncheon.