The landscape of social media marketing is changing, as are the tools and techniques of the industry itself.
Perceptions of the value of a social media campaign, however, in terms of helping an organization achieve it's objectives, often remain rooted in one's assessments and opinions formed while the industry was still in its infancy. Misconceptions and folk knowledge about social media marketing, continue to circulate on social media itself, adding to the confusion.
We try to clear the confusion up with Jon Alhart, director of social and digital media at DixonSchwabl.